Friday, October 15, 2010


Here we go again, looking to New England for inspiration.
Swedes are very good at this, creating clothes that appear totally American, designed in Sweden, produced in Asia, and sold as "American".

Imagine someone from Long Island walking into a Swedish store, expecting something very "Swedish, but ending up feeling oddly "at home" with the name Long Island and Hampton printed everywhere (large and many labels are important - the more the merrier it seems).
Company info.