|Jascha Golowanjuk Picture from here.|
Literary critics have a tremendous influence on book sales. But people cannot be forced to love a book they have bought on recommendation. When I grew up many years ago, the Swedish Literary critics were snobbish when judging the immensely popular Swedish writer Jascha Golowanjuk (1903-1974). He had a new book out almost every year for over thirty years. He was one of the most borrowed authors in Swedish libraries but that did not impress the critics who labelled him an "entertainer writer". But people did not care what the critics said, they bought and borrowed his books in masses.