Monday, June 29, 2009


In 1976, the most popular sweater in Sweden, was a sweatshirt with U.C.L.A on it.
They were tremendously popular.
BUT: Hardly anyone knew what the letters meant. They had no idea that they meant University of California, Los Angeles. So why did all these Swedes, who knew nothing of U.C.L.A, wear those sweaters?

It was just a trend. The sweaters seemed American and that was good enough. Ever since, clothing manufacturers have produced clothes with American words, grouped into something that resembles something very "American".
A Swedish manufacturer GANT produces what appears to be American clothes.
Pillows, sheets and bed spreads are manufactured inspired by American stars and stripes.
I wonder how much Americans know of this?

1 comment:

  1. I had no idea Gant was Swedish. Thanks for edifying me!