There are many tea and coffee specialty shops in Gothenburg -- shops usually packed with people. If you are the impatient type, this is not for you but it's your loss. The shop assistants are usually super-friendly, charming, willing to advise you and let you smell the a glorious variety of teas stored in large metal containers. It all takes time. If you are so inclined it's great fun and worth the effort!
The Earl Grey teas have authentic bergamot oil -- no artificial fragrance as is the case these days with most commercially packed teas. One shop actually sends Earl Grey Tea to customers England!
The teas you choose have handwritten labels and you're eager to get home and try the new flavours or enjoy a favourite you just stocked up on. The shops also offer gift wrapping at no extra cost. Besides appreciating good quality tea and coffee, a customer also values the person-to-person-over-the-counter shopping. It's an old-fashioned, more personal way of shopping - the way it was before the invasion of the Super Store.