When American customers bought Häagen-Dazs ice cream in 1985, it was made in America and of the highest quality. But the the lid implied it came from Scandinavia. Oslo and Copenhagen are there on that lid but Stockholm is strangely absent (was Sweden not politically correct then?)
But today, when Häagen-Dazs ice cream is sold in Europe and made in France, they wish to imply that it is an American ice cream! Interesting turnaround. I suppose they would now prefer to forget about that darn lid...?