If you are an American in a Swedish clothing store, you will feel very much at home. Everything is in English and very "American". Must seem strange to Americans, but we are so used to it by now, we hardly notice it anymore.
I visited three stores downtown and found these examples.
|Designers make all sorts of fake designs and combinations of American sounding names such as "army", "academy," "college", "team", "vintage" and combine them in very strange ways.|